Group Director of Marketplace Insights and Behaviors
For Gary, in order to truly reach a consumer and drive them to purchase, you need to do more than simply understand how they think. You need to get at the essence of the idea—and tell the right story.
A big part of Gary’s job at Eleven is providing the creative team with the best information possible so they can create the best work possible. Gary recognizes that to truly reach a consumer and drive them to purchase, you need to do more than simply understand how they think. You need to get at the essence of the idea—how it looks, feels. More important, you need to tell the right story. And with a master’s degree in literature and background in strategy, Gary is a skilled storyteller.
Gary got his start at Poppe Tyson, one of the first traditional agencies to adopt digital and interactive media. He then went on to Red Sky, Isobar, and others, developing strategies for brands such as Nike, HP, Pottery Barn, and PNC Bank. When Gary came to Eleven, he essentially took on a role that was much needed—that of directing an effective communication channel between the strategy and creative departments.