Director of Analytics
Joel helps uncover the true stories behind data by keeping an open mind and focusing on the relationships between pieces of information.
Part of Joel’s role at Eleven is to facilitate learnings and help teams make good data-based decisions. But Joel will tell you he isn’t a numbers guy—he’s a relationship guy. To him, data can’t reach its potential until it’s viewed in context and examined from different perspectives. By keeping an open mind and limiting biases as much as possible, he helps uncover the true stories behind pieces of information to reveal the full picture—benefiting both the creative process and clients’ results.
His diverse background has taken him from behavioral science and alternative medicine to working at start-ups and in financial services and advertising. It’s no wonder he is able to approach data in an intuitive, holistic way.