Monique Verrier

Monique Verrier

Director of Creative Services

In advertising, things don’t happen in a linear fashion. So in order for a creative department to be productive and successful, Monique believes it is vital to “make room for messiness.”

As director of creative services, Monique provides resource management for the creative and production departments and their support teams. But what her title doesn’t reveal is that she’s also director of project management—a group she’s overhauling to reshape its role within the agency. How one person can swing all of this is a mystery—until you meet Monique.

A self-proclaimed extreme extrovert, Monique was drawn to advertising at a young age: She majored in it in college and became a project manager after an internship at DDB Needham in Washington, D.C. Her first account after moving to San Francisco was, fittingly, Rice-A-Roni. She’s since worked at many top boutique agencies (including Wieden+Kennedy, Goodby Silverstein & Partners, and Fallon) and on countless brands. Her passion project, ADEPT Creative Project Management, is a workshop she developed to train project managers to be successful in agency environments. “Things don’t happen in a linear fashion in advertising, so creative project managers need to be flexible and agile—but also rigid where it matters.” In other words, “making room for messiness” leads to a productive, successful creative department.

She also rescues cattle dogs. “They’re the project managers of the dog world. They just can’t help themselves.”