Associate Partner, Creative Director
After growing up on a cattle ranch and carving out a name for himself (along with his own personal brand) as the Bluey family’s chief auctioneer, Ted discovered his true passion: the world of design. Now, after 20 years of working in advertising, Ted is Eleven’s design guardian.
Ted is Eleven’s design guardian. Like a first responder, he provides emergency ad support and brings deftness to his work that only a well-seasoned leader with his background can.
Ted comes from an Appalachian ranch family. His father learned the beef cattle trade from his father, who established the farm off a state road near the outskirts of town. They specialized in Belgian Blues, a breed known for being “quiet in temperament” and having “impressive muscling.” It’s a breed not typically raised in the US—but it suited the Blueys (and not just in name).
As a young boy, Ted tried to cultivate an interest in the family business. And though he kept up with the farm’s year-round breeding schedule, he longed for something more “creative.” The silver-tongued auctioneers caught his attention. After just one year of nightly practice over dinner, Ted perfected his cattle rattle and officially took over for his uncle, who’d been kicked in the head by the family’s mule.
“Steady Teddy” soon became a regional legend. He’d created an entire brand for himself: logo, business cards, full-color adverts—even a 60-second TV spot that aired statewide and won local awards. Not surprisingly, it didn’t take long for Ted to realize his true passions: design and advertising.
Though his 20-year client roster doesn’t include any agriculture-related brands, it’s still impressive: He’s worked on Barclays, Dignity Health, Google, Virgin America, Treasury Wine Estates, and Visa, to name a few. His awards from The One Show, D&AD, FWA, and Creativity are proudly displayed alongside his grandad’s Beef Quality Assurance certifications.