Dignity Health

Category

Health care

Services

Brand Purpose + Positioning

Brand Narrative + Messaging

Graphic Identity

Advertising + Film

Digital + Social Strategy + Content

Production

Motion Graphics

Employee Communications

Communications Planning

Media Planning + Buying

Campaign Analytics

Built Environments

Experiential Branding

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Modernizing a 110-year old-mission to serve and galvanize 67,000+ employees

From the day it launched, people everywhere were drawn to the Hello humankindness brand movement. Famous people tweeted it. The Tonight Show spoofed it. President Obama was given one of our influencer ads during a morning briefing. Jewel wrote songs about it. His Holiness the Dalai Lama even invited Dignity Health CEO Lloyd Dean, to co-host an open forum at Stanford discussing humanity and kindness in the workplace.

Our relationship, and the corresponding brand platform we developed, has been central to Dignity Health’s transformation from a fractured network of hospitals to an integrated, brand-led, health care leader. The brand has filtered into every part of the organization—from employee onboarding to patient experience design—bonding and rallying 67,000+ employees together around a common purpose.

+53%

Increase in Brand Awareness

4.5x

ROI on Spend

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Breaking the conventions of the category to become a category leader

Deep quantitative studies, research, and qualitative consumer conversations uncovered the healing power of humanity. This notion linked the needs of today’s patients with the history of the organization. But instead of showing this humanity inside the hospital, we wanted to shine a light on it through real-life acts of humanity and kindness.

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100K+

New Social Followers

+120M

Social Video Views

+9%

Incremental hospital visits attributed to marketing

#3

Most-respected brand in health care

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