Brand Purpose + Positioning
Brand Narrative + Messaging
Advertising + Film
Digital + Social Strategy + Content
Media Planning + Buying
Modernizing a 110-year old-mission to serve and galvanize 67,000+ employees
From the day it launched, people everywhere were drawn to the Hello humankindness brand movement. Famous people tweeted it. The Tonight Show spoofed it. President Obama was given one of our influencer ads during a morning briefing. Jewel wrote songs about it. His Holiness the Dalai Lama even invited Dignity Health CEO Lloyd Dean, to co-host an open forum at Stanford discussing humanity and kindness in the workplace.
Our relationship, and the corresponding brand platform we developed, has been central to Dignity Health’s transformation from a fractured network of hospitals to an integrated, brand-led, health care leader. The brand has filtered into every part of the organization—from employee onboarding to patient experience design—bonding and rallying 67,000+ employees together around a common purpose.
Increase in Brand Awareness
ROI on Spend
Breaking the conventions of the category to become a category leader
Deep quantitative studies, research, and qualitative consumer conversations uncovered the healing power of humanity. This notion linked the needs of today’s patients with the history of the organization. But instead of showing this humanity inside the hospital, we wanted to shine a light on it through real-life acts of humanity and kindness.
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New Social Followers
Social Video Views
Incremental hospital visits attributed to marketing
Most-respected brand in health care
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